Apr
02
2010

I’m a Changed Cyclist…

I apol­o­gize because it’s been awhile since I last made a post. I actu­ally meant to make this post last Sun­day when the expe­ri­ence was still fresh in my head but the rig­ors of an upcom­ing Eng­lish paper, and of course swim prac­tice, made me think twice about stay­ing up until 12 to write a blog post. Regard­less, a lot has hap­pened to me cycling wise and I think it’ll be nice to explain how my out­look on cycling has changed with this post.

Because the swim sea­son is now in full swing, I haven’t had as much time to get on my bike. For me, this has been hard to grap­ple with. On one hand, the train­ing and psy­cho­log­i­cal ben­e­fits that cycling offers trans­lates really well into swim­ming,  plus I just straight up enjoy rid­ing my bike. But on the other hand, stay­ing off of the bike also ben­e­fits me by grant­ing the phys­i­o­log­i­cal rest that I need to recover from a long week of swim­ming and it also spares me the inevitable embar­rass­ment of get­ting another flat tire after rid­ing only a few hun­dred miles on a pre­vi­ously replaced tube. Because of this, I have approached bike rid­ing a lot dif­fer­ently than I approached it in the past. Instead of wor­ry­ing about dis­tance, I’ve decided to focus on inten­sity, choos­ing only to ride “the hilly route” and hop­ing to avoid get­ting any addi­tional flats in the process of doing so. I’ve also turned towards focus­ing more so on tech­nique which means train­ing with one pedal inter­vals, and low gears to help improve my ped­al­ing form.

In the name of improv­ing my fit­ness and over­all tech­nique, this past Sat­ur­day I decided to take “the hilly route” up to one of the most dif­fi­cult climbs in my area, Jam­boree Road. Jam­boree Road is actu­ally one of the best roads to ride a bike on, it has bike lanes, beau­ti­ful scenery, and most impor­tantly hills, but what makes the ride so great is the fact that it’s very chal­leng­ing. The road starts off with a fairly mild gra­di­ent, which makes it great for pick­ing up speed, but a few miles down the road there’s an incred­i­bly steep climb that lasts for what feels like half a mile, and then an even longer and steeper climb that imme­di­ately fol­lows that. After reach­ing the top of these climbs, rid­ers can choose to go down what I con­sider the most chal­leng­ing cycling route that I’ve rid­den on, San­ti­ago Canyon Road, or they can turn back around and enjoy some fun on some really long descents.

On this par­tic­u­lar Sat­ur­day, I decided to do the later because I was meet­ing with my fam­ily at the local Cor­ner Bak­ery for break­fast. The ride started out like most of my usual rides, I went up north along my local bike trail and then planned to join Jam­boree road once the trail ended. How­ever, towards the end of the trail it felt like I was mak­ing rel­a­tively slow time, and it felt very dif­fi­cult for me to climb the mild gra­di­ent that is found at the end of the trail. I imme­di­ately real­ized that it was because huge gusts of winds were pick­ing up, which in turn was mak­ing it tough for me to pedal. Now peo­ple who aren’t cyclist usu­ally don’t notice or even mind when its windy, but for many cyclists (me included), it’s the bane of my exis­tence. Wind makes rid­ers feel slower, makes it harder to pedal, and in gen­eral just makes things dif­fi­cult and uncom­fort­able. On the plus side, rid­ing in the the wind is a good train­ing tool and any rider who can hold his own in the wind is one that needs to be admired, but on this par­tic­u­lar day, I just didn’t feel like bat­tling the elements.

As I slowly reached the end of the trail, the ques­tion came as to whether I should join up with Jam­boree, or sim­ply turn around and meet up with the fam­ily for break­fast. Given the wind, I imme­di­ately wanted to do the later, but I also knew that I didn’t want to be known for being TOO much of a fair weather cyclist, and so I decided to go for the chal­lenge of climb­ing up Jam­boree. I made way onto the first cou­ple miles of Jamboree’s mild gra­di­ent and instantly felt how bad the wind was. I usu­ally aver­age about 20 MPH down that stretch of road, but on that par­tic­u­lar Sat­ur­day I was doing my best to hold 14 MPH, and that was before the climbs. I hit the fist climb, and imme­di­ately shifted to the sec­ond low­est gear pos­si­ble. Even though I was in such a low gear, the shear inten­sity of the wind, and the steep­ness of the hill made it nearly impos­si­ble for me to pedal. I aver­aged less than 8MPH and was on the verge of tip­ping over due to the low cadence that I was ped­al­ing at. I knew I had to do some­thing to make the climb eas­ier, or else I risked top­pling over or hav­ing to stop due to fatigue, and so I decided to do some­thing that I never do when I ride my bike, switch over to the small ring. For me, using the small ring is the ulti­mate mark of being a sissy when rid­ing a bike. Most bikes nowa­days have around 18 speeds, and they are usu­ally sep­a­rated with 9 speeds on the big ring and 9 speeds on the small ring. On the big ring  3 of the low­est gears are ridicu­lously easy, 2 of the high­est gears are pretty hard, and the rest are prac­ti­cal for every day rid­ing. On the small ring though, every­thing is easy and only some­body who has absolutely no fit­ness or leg strength chooses to ride on it for nor­mal use.

Because I was in a bit of an extreme sit­u­a­tion though, for the first time in my year long tenure as cyclist, I felt that the ridicu­lously easy gear ratios of the small ring where nec­es­sary, and thus I shifted down into it. The shift itself was hor­ri­ble, the small ring  took a lot of ten­sion off of the chain which made the bike really loud to pedal with, plus it didn’t feel as if the small ring was grip­ping prop­erly. How­ever, the small ring did allow me to pick up my cadence, which in turn helped me con­quer the first climb. By the time the sec­ond climb was approach­ing, things were get­ting really bad with the wind. Bru­tal gusts were hit­ting me harder than ever, and about half way through the sec­ond climb, one gust was so vio­lent that it nearly top­pled me and a cyclist in front of me over. At this point, I was pretty scared. I had never expe­ri­enced such dan­ger­ous con­di­tions while on a bike, and given my fatigue, I wasn’t sure if I was going to make it all the way up Jam­boree. I just kept say­ing to myself “Come on God, come on God” until I even­tu­ally made it over that sec­ond climb. On the ini­tial descent before the point in which I usu­ally turn around, I shifted back up the big ring, and was imme­di­ately relieved at how smooth and pow­er­ful the ped­als felt in com­par­i­son to the crappy small ring that I was forced to use. I was exhausted and the wind was still pretty bad, but know­ing that I all I had was an easy descent until I reached the Cor­ner Bak­ery, my adren­a­line kicked in, and I flew down Jam­boree. I aver­aged about 35MPH with­out even ped­al­ing due to the fact that the wind was so strong, and I kept my eyes fixed and focused on the road in front of me. The last thing I needed was to get a flat tire at 35MPH and with ridicu­lously fast winds. By the time Jam­boree lev­eled off, I was still cruis­ing at 30MPH due to the fact that I was ped­al­ing in my largest gear, I wasn’t bat­tling a hill, and adren­a­line was still surg­ing through­out my body.

By the time I reached the Cor­ner Bak­ery, I was as happy as I could pos­si­bly be. I had pushed myself, I over­came a great chal­lenge, and I ulti­mately made it home safely, there’s sim­ply not much more that I could ask out of a bike ride. But on top of that, I came away from that bike ride feel­ing changed. I hon­estly don’t know what it is that changed within me, but I feel as if I am ready to con­front more chal­lenges and push myself harder than I ever have before. I feel fear­less, and sub­se­quently I feel as if a lot of the things that I used to stress about in my life no longer mat­ter as much as they used to. I don’t know if this change is for bet­ter or for worse, but it def­i­nitely happened.

Mar
20
2010

Thanks Nujabes

When peo­ple die, I’m usu­ally the last per­son to say “Rest In Peace” or any sort of death related con­do­lence. In fact, I usu­ally do the exact oppo­site of this and try my best to find humor or light in the sit­u­a­tion.  For instance when Steve Irwin died I imme­di­ately made a crack about his sun­tan lotion being taken off of the mar­ket for it not pro­tect­ing against harm­ful rays, which was uni­ver­sally deemed to be “too soon” by my peers. Of course, one only needs to look at my Michael Jack­son post to see how I han­dle the deaths of peo­ple who I par­tic­u­larly dis­dain.  After going through a recent string of celebrity deaths, as well as a death that occurred at my own school, in the recent months I’ve quickly come to learn that a lot of peo­ple don’t like my way of approach­ing death. To them my light-hearted almost humor­ous approach to death seems harsh or dis­re­spect­ful and while I can cer­tainly see this being the case, I have my own rea­sons for it, rea­sons which would quite lit­er­ally take me thou­sands of words to fully explain.

With that being said, I’ve recently learned of a death that I sim­ply can’t take light-heartedly and that is because the influ­ence and sheer impact that this man has had on my life has been great. The man who I am talk­ing about is none other than Jun Seba, A.K.A Nujabes. For those of you who don’t know (which should be most of you) Nujabes is a Japan­ese DJ/Producer who has made some of the great­est hip-hop beats that I’ve ever heard. Now I know when most peo­ple think of hip-hop they think of Kanye West, Lil’ Wayne, and what­ever crap that is made by today’s main­stream music scene. While such hip-hop is pop­u­lar, it really isn’t music. It’s a bunch of really crappy beats, with lame lyrics, and a ton of auto­tune to make every­thing sound fake.

How­ever, Nujabes’ approach to hip-hop was dif­fer­ent. Instead of try­ing to make the beat sound loud, aggres­sive, or exces­sive like today’s main­stream artists, he made his beats sim­ply sound beau­ti­ful. He did this by using  jazzy themes, which were played with beau­ti­ful instru­ments like the piano, vio­lin, and gui­tar, and then he com­bined them with the drum beats that hip hop is known for. The results where sim­ply out­stand­ing, as he cre­ated a sound that could be con­sid­ered sophis­ti­cated and elo­quent jazz, yet at the same time pure hip-hop. To add a cherry on top, these beats where often set to some of the most mean­ing­ful and pow­er­ful lyrics that I have ever heard.  Lyrics that have a mes­sage and are uplift­ing, some­thing that isn’t found in today’s main­stream hip-hop.

I was first exposed to Nujabes some­time around eighth grade when I first heard Samu­rai Champloo’s theme song. Like all of Shinichiro Watanabe’s ani­mes (such as Cow­boy Bebop), Samu­rai Cham­ploo had an open­ing song that was sim­ply badass, it was called “Bat­tle Cry”. After hear­ing it, I became obsessed with Samu­rai Cham­ploo. Partly because it was a good animé and it had a great story, but mostly because it meant that I could hear “Bat­tle Cry” when­ever I watched the show. I entered high school and I let go of my animé roots. It wasn’t so much that I dis­liked animé, but it was more so because I out­grew it, and aside from Cow­boy Bebop, and Samu­rai Cham­ploo, I found every­thing else to be too kiddy for my tastes. Plus, there’s absolutely noth­ing cool about animé so shed­ding that social encum­brance was help­ful in help­ing me mature as an indi­vid­ual.

A few years later, I was search­ing ran­dom youtube videos and I decided to see if youtube had any Samu­rai Cham­ploo episodes avail­able for me to watch. Of course, because youtube is copy­right happy in the “we’ll fuck you over anally” kind of way, they didn’t have any full episodes, but they did have the open­ing sequence fea­tur­ing “Bat­tle Cry” which I decided to watch. Upon watch­ing that video I saw in the com­ments that the artist who made the song was none other than Nujabes, and using the handy “related videos” fea­ture I found more of his work. Need­less to say, that was a very big day for me because I was exposed to a whole style of music that I had never heard before. It was called “under­ground hip-hop”

After lis­ten­ing to a whole bunch of Nujabes for a few months, I decided to instant mes­sage my good friend Brian Nguyen to show him one of Nujabes’ songs. To my sur­prise, Brian had known about Nujabes for years and was more famil­iar with the “under­ground hip-hop” scene than I was. Brian promptly intro­duced me to some more artist, and since then I’ve dis­cov­ered such greats as Kero One, Pat D, Nicola Conte, Tsutchie, Jaz­zanova, Koop, and a whole lot more.

To put it suc­cinctly, this music has sim­ply changed my per­spec­tive on life and I don’t mean this in the fake “music is my life” kind of way. What I mean is that this music has added an uplift­ing, emo­tional, and sim­ply beau­ti­ful com­po­nent to my life that I think I was sourly miss­ing before I expe­ri­enced it. It has influ­enced the way I play piano, how I make movies, and even how I enjoy exer­cis­ing and rid­ing my bike. Of course, there’s noth­ing bet­ter than going out on a beau­ti­ful night and lis­ten­ing to some Nujabes tunes while cruis­ing. For all that, I sim­ply have to say thank you Nujabes for mak­ing such beau­ti­ful and great music.

I learned of Nujabes death last night when my friend An texted me. Today, I com­mem­o­rated his death in the best way that I could think of (out­side of writ­ing a corny blog post that few peo­ple are going to read any­ways) and that is by going on a long 40 mile bike ride and lis­ten­ing to noth­ing but his music. To be hon­est, it was a beau­ti­ful ride that I don’t think I will ever forget.

I thank you all for show­ing up to me,

I appre­ci­ate this unique opportunity,

I’m going to rock so hard you’ll never stop sup­port­ing me,

I’ll show you how music brings more mean­ing to life.

Mar
17
2010

On Being Spartan…

As I am sure many are aware of, today is St. Patrick’s day which is a day that is near and dear to my heart for a vari­ety of rea­sons. First the hol­i­day cel­e­brates the Saint who I am named after, sec­ond the hol­i­day is the day in which my brother was born (and yes it is weird that my brother was born on St. Patrick’s day, but because my par­ents already named me Patrick, they had to resort to nam­ing brother James.  If you take issue to this, I hope you find solace in the fact that his mid­dle name is Patrick) lastly, St. Patrick’s day is the man­li­est hol­i­day on earth.  Now when most peo­ple think of St. Patrick’s day, they think of two things. The first is peo­ple of all races (includ­ing my 80 year old Asian friends at the gym pool) dress­ing up in green and pre­tend­ing like they are Irish for the day, the sec­ond is a ton of peo­ple drink­ing for the sake of drink­ing. While the first aspect of St. Patrick’s day isn’t manly at all, the sec­ond com­po­nent is the epit­ome of man­li­ness because it glo­ri­fies the ten­den­cies of the most manly race to ever walk this earth, the Irish.

Now I know what many of you are think­ing “But, Patrick, drink­ing isn’t manly at all, in fact it’s harm­ful and destruc­tive to our bod­ies. The fact that the Irish where good drinkers doesn’t make them manly in the least bit” To which case I actu­ally must agree with such a sen­ti­ment. There is absolutely noth­ing manly about drink­ing. How­ever, the way that the Irish went about their drink­ing is what made them manly, allow me to explain.

I’ve come to the real­iza­tion that every­one in today’s indus­tri­al­ized world is a sissy. We’ve never had a more pros­per­ous instance of human­ity ever exist, and yet all we can do is bitch about our petty prob­lems like “Health Care”, “Global Warm­ing”, “Obe­sity”, etc. Now most peo­ple will go and say that the above men­tioned issues are actu­ally big prob­lems, but lets see the issues that peo­ple of years past had to deal with. Death, plague, inva­sion from vikings, eter­nal damna­tion by god, star­va­tion, share­crop­ping and peas­antry, rigid social struc­tures, and dis­ease.  Peo­ple back then had a ton of shit on their plates, and yet they still some­how man­aged to build the Pyra­mids, cre­ate some of the great­est art and lit­er­a­ture ever, and even learn how to do surgery and cure dis­eases all by them­selves. Let’s com­pare that to today in which we have cures for vir­tu­ally every kind of dis­ease, plenty of food to go around, an end to con­ven­tional war fare, a god that has now decided to love us no mat­ter what, a social struc­ture that is accept­ing of every­body, and an econ­omy that “col­lapses” when it doesn’t grow by 5% every quar­ter. We have absolutely no shit on our plates, and yet  our biggest con­cerns are hav­ing the world get a few degrees hot­ter (which it tends to do every once in a while might I add) , hav­ing the major­ity of our pop­u­la­tion be over­weight because we eat too much, and wor­ry­ing about whether every­body has access to the best health care that has ever existed.

The sim­ple fact of the mat­ter is that we as a soci­ety are so com­fort­able with mak­ing things easy for our­selves, that in the process we’ve lost what it means to actu­ally live a lifestyle that is effi­cient and focuses on the heart of our issues . Let’s take a look at cell phones. A real cell phone looks like this

cellphone_full

And yet, by 2012 every­one will think that a cell phone looks some­thing like this.

iphone_mockups

Now believe me, as much as I love progress there’s absolutely noth­ing rev­o­lu­tion­ary about the phones that we use today. Sure today’s phones have pic­ture capa­bil­i­ties, web brows­ing, “apps”, and a whole other slew of gim­micks, but the sim­ple fact of the mat­ter is that today’s phones still suf­fer from flaws that phones of years past suf­fered from; they cost a hell of a lot of money, still have trou­ble get­ting recep­tion, and ulti­mately don’t work as well as we hoped they would. This approach to the way we live life is not one that pro­motes true rev­o­lu­tion, instead it pro­motes what I call “pussy­foot­ing around” (and yes that’s a real word). What I mean by this ter­mi­nol­ogy is that instead of solv­ing the actual prob­lems that we have today, we would much rather focus on doing things that don’t even mat­ter. For instance, most peo­ple would claim that today’s pas­sen­ger air­planes are rev­o­lu­tion­ary because they have com­fort­able seats, jet engines, T.V.‘s, pres­sur­ized cab­ins and a vari­ety of other ameni­ties. In actu­al­ity, today’s air­planes aren’t rev­o­lu­tion­ary at all, because they still suf­fer from the same flaw that all air­planes have, they can be shot down, or can oth­er­wise crash. If we as a soci­ety really wanted to make some­thing rev­o­lu­tion­ary hap­pen, we would make cell phones that are cheap, effec­tive, and work 100% of the time, or we would make air­planes that could fly for­ever with­out crash­ing. Instead, we would rather put touch­screens on our cell­phones and say that they have a “touch” inter­face (even though stan­dard cell phone key­pads are also a “touch” inter­face) and call them “revolutionary”.

So how does this all tie in to the Irish and their drink­ing? Well, unlike most races, if the Irish where going to do some­thing harm­ful to them­selves they where going to go balls to the wall and do it the right way. If the Irish wanted to get “drunk” they wouldn’t dick around play­ing “beer pong” for hours on end like today’s teenagers tend to do, no, instead they would drink shots of whiskey straight from the bot­tle, because they real­ized that doing so was the quick­est and most effi­cient way of get­ting drunk. I think we as a soci­ety have a lot to learn from the Irish, in the sense that if we really want to get things done and solve our “prob­lems”, we can’t com­pro­mise. For instance most men want to be manly, and thus they believe that hav­ing a raised pick up truck makes them so.

jeremy_man1

In actu­al­ity, hav­ing a raised pick up truck doesn’t do a thing to make them manly. What really would make some­one manly is hav­ing a jet pow­ered 18 wheeler that shoots flames. The rea­son for this is sim­ple, the heart of a jet pow­ered 18 wheeler that shoots flames is manly. The heart of a pick up truck, really isn’t all that manly by com­par­i­son, and no rais­ing it and putting big wheels doesn’t com­pen­sate for flame shoot­ing jet pow­ered glory.

jet-truck1

In gen­eral, we as a soci­ety do too much com­pro­mis­ing in order to make things eas­ier for us to enjoy. I per­son­ally think that we need to return to our spar­tan roots and live as min­imis­lis­ti­cally as pos­si­ble so that we can decrease the amount of super­flu­ous issues that we face and focus on the things that really mat­ter. Oh, and in the inter­est of equal­ity, I hope there’s hol­i­days were it becomes accept­able to dress as an “Asian, Black, Mex­i­can, or other cul­tural group” in order to honor one of their famous fig­ures or saints.

Mar
07
2010

On Cycling Withdrawals…

Some­thing ter­ri­ble has hap­pened to me these past two weeks. No, I didn’t have a “run in” with the cops,  nor did I hydroplane my car on the free­way, instead I am the vic­tim of some­thing much worse. I am the vic­tim of not being able to ride my bike for two weeks in a row. Now, a few of you may be think­ing to your­selves “Oh bo-hoo Patrick couldn’t ride his bike for a few days, there’s kids in Africa who would kill for the oppor­tu­nity just to ride a bike once in their lives, stop cry­ing you big baby” While I cer­tainly agree with this notion, I think it’s impor­tant to illus­trate just how impor­tant rid­ing my bike has become to me.

Like most peo­ple, there’s a few things that I do through­out my week to make the week bear­able. I start off each morn­ing with a mas­sive power dump, I eat Chipo­tle at least once a week, I check Owen’s and Alex’s blogs daily only to see the same posts that they’ve had listed for months, I adhere strictly to Waf­fle time,  and  on the week­ends I ride my bike for as long and as hard as I pos­si­bly can. Now given the fact that my body is usu­ally very exhausted from swim­ming, and I am out of good cycling shape to begin with, it’s been hard for me to enjoy cycling to the extent that I used to over the course of the sum­mer and the off sea­son. How­ever, the weekly bike ride is just as essen­tial to my well being as the occa­sional drink of water is for the plants. Which is to say, that if I don’t get my weekly bike ride, I will even­tu­ally wither away and die.

With that anal­ogy in mind, it could be said that I’ve been dying these past two weeks.  Last week I took my bike out for a spin only to find it act­ing in a very pecu­liar way. When I shifted, it had a very loud clank­ing sound, and when I got to spe­cific gears the chain would occa­sion­ally slip  which was not only scary, but dan­ger­ous for me as a rider. Need­less to say, after a few miles, I imme­di­ately turned around and returned home to search for the cause of the prob­lem. Obvi­ously, the bike wasn’t shift­ing prop­erly, which meant that some­thing was wrong with the rear dérailleur. After look­ing at a few crappy guides online which “explained” how to adjust the rear dérailleur, I tried my hand at it, but it was of no use, I only made the bike worse.

Torn over not hav­ing a bike that was usable, I imme­di­ately rushed it into the near­est REI for a tune-up which cost me $55. Now, I wouldn’t have minded pay­ing that much for a tuneup if it wasn’t for the fact that I already took my bike in on Jan­u­ary 1st, and had only put on 200 miles since then. To me, pay­ing that much money for just a minor repair seemed incred­i­bly unrea­son­able. In fact, it was prob­a­bly twice as unrea­son­able as hav­ing a Geek Squad “spe­cial­ist” dust out a com­puter for $30. While I don’t hate REI as much as I hate the Geek Squad, after all, REI does do a good job tak­ing care of my cycling needs, I real­ized that I can’t depend on them in the same way that the aver­age per­son depends on the Geek Squad to fix their com­puter trou­bles. If that where to hap­pen, I would prob­a­bly end up resent­ing cycling much in the same way that the aver­age per­son sub­con­sciously resents com­put­ers because they don’t know how to fix them.

Thus, I vowed that I would learn how to prop­erly do my own bike main­te­nance so that I could become self reliant and ulti­mately enjoy cycling to its fullest extent. For­tu­nately for me, I have the per­fect plat­form for learn­ing how to do my own bike main­te­nance on, my Dad’s old road­bike. For those that don’t remem­ber, I started “seri­ous” cycling using my Dad’s old road­bike. About halfway through the sum­mer the front tire on that bike kept pop­ping, and instead of tak­ing it in to fix the tire, as well as a slew of other addi­tional prob­lems that it had, I decided to sim­ply upgrade to the beloved road­bike that I have now. Right now, my dad’s old road­bike suf­fers from the fol­low­ing prob­lems. 1) The wheels aren’t true. 2) The front tire keeps pop­ping. 3) It needs a new chain. 4) It needs new brake pads. 5) It needs new bar tape. 6) The front fork, bar, and stem all need adjusting.

As one can see, learn­ing how to fix all of these issues should make me fairly pro­fi­cient at main­te­nance, but at the moment, I suf­fer from just one  lim­i­ta­tion, I lack the fund­ing to pur­chase the tools and sup­plies nec­es­sary to make my repairs.  So for now I’m stuck in the hor­ri­ble “gath­er­ing funds” stage that all of my bril­liant endeav­ors, start off with.  How­ever, once I get past this stage, I look for­ward to res­ur­rect­ing my dad’s old bike. Hope­fully I will be able to repair it to the point that I can bring it with me to college.

That issue aside, the rea­son why I couldn’t ride this week is because the weather sucked and it looked like it was going to rain vir­tu­ally all week­end. Any other week, I would have sim­ply dealt with get­ting my bike wet so that I could go ride, but  this week I couldn’t because I don’t look favor­ably upon tak­ing a freshly tuned up bike out on a dirty rain ride. It’s like hit­ting a girl­friend on the first date, you just shouldn’t do it until she’s already made you a sandwich.

Feb
28
2010

On Commercials…

A few weeks ago I was chal­lenged with the task of cre­at­ing two com­mer­cials. The first com­mer­cial was for a Coke-A-Cola con­test that my uncle informed me of. The con­test called for com­mer­cials of no longer than 50 sec­onds in length, which showed peo­ple enjoy­ing Coke-A-Cola at a con­cert, restau­rant, the movies, or an amuse­ment park.  The sec­ond was a com­mer­cial for the aca­d­e­mic decathlon team, which we some­how got duped into doing  because peo­ple absolutely loved James’ cam­paign com­mer­cial and they wouldn’t take no as an answer.

Now these two com­mer­cials where  polar oppo­sites in terms of impor­tance. The Coke com­mer­cial had $10,000 on the line, it had to have high qual­ity footage, be  impres­sive, and sim­ply be a good com­mer­cial. The decathlon com­mer­cial on the other hand  had vir­tu­ally no impor­tance to us,  we had no expec­ta­tions as far as qual­ity was con­cerned, and our reward was a grade which we weren’t quite sure we would end up receiv­ing. This meant, that we could basi­cally take a pic­ture of somebody’s busted up jaguar that hydroplaned on the free­way write “join decathlon” on the front of the pic­ture, call it a com­mer­cial, and be done with the whole thing.

How­ever, for rea­sons that I am still not fully aware of,  we decided to work on the decathlon com­mer­cial first even though we knew that the Coke com­mer­cial was more impor­tant and would com­mand a greater amount of our time and ded­i­ca­tion. Cre­at­ing the decathlon com­mer­cial was hon­estly one of the hard­est things that I’ve ever had to do. It wasn’t so much the fact that I wasn’t capa­ble of cre­at­ing it, or that it was tech­ni­cally chal­leng­ing, it was more so the fact that I had no moti­va­tion or inspi­ra­tion to go off of. The feel­ing could be com­pared to the feel­ing that one gets when they are try­ing to date an ex girl­friend who broke up with them because she was a cheater and had no respect for that indi­vid­ual in the first place. Which is to say that com­ing up with ideas for the com­mer­cial was a shame­ful, painful, regret­ful, and ulti­mately unevent­ful expe­ri­ence. After an embar­rass­ing  hour of throw­ing around crappy ideas we decided to go with a “Locker Insurance”-esque com­mer­cial, which wouldn’t be too hard to shoot, and would have enough spice to cap­ture some sort of audi­ence. To be hon­est, the main appeal of such an idea was the fact that we could com­plete it and be through with the whole thing as quickly as pos­si­ble. Thus, we came up with a few lines to say, had a basic sce­nario, took three shots, edited it in a half an hour and we were done with our first commercial.

The Coke com­mer­cial, was even more of a chal­lenge. Unlike the decathlon com­mer­cial, we were incred­i­bly inspired and moti­vated to cre­ate the Coke com­mer­cial. There was $10,000 on the line, and it was really a chance for us to pull out all of the stops (which in case you didn’t real­ize is a ref­er­ence to how an organ works) how­ever, the sce­nar­ios demanded by Coke where a lit­tle ridicu­lous. We could 1. Depict a con­cert, which was pos­si­ble given my Dad’s com­pany, but impos­si­ble given the amount of peo­ple that it would have called for. 2. Depict an amuse­ment park, because we know how cam­era friendly amuse­ment parks are. 3. Depict the movies, which  sounds good until you real­ize that bring­ing a cam­era into a movie the­ater is fed­eral offense. 4. Depict a restau­rant, which we couldn’t do because we didn’t know any­one who owned a restaurant.

Hard pressed for ideas, we went down stairs for some nour­ish­ment when Mike Busch walked by and exclaimed some­thing silly like “You know what would be great, just have a guy pee­ing on a case of Pepsi and at the end of it have big let­ters that read “FUCK PEPSI”. Upon hear­ing that, we all knew that Mike was on to some­thing. We jumped in the car, bought a case of Pepsi (we didn’t have Pepsi on hand because it sucks and no one in my house drinks it), returned to the house, and quickly began shooting.

Our idea was a bit more com­plex than our decathlon com­mer­cial. It enthralled cap­tur­ing a vari­ety of dif­fer­ent angles and shots in order to prop­erly express the idea. Plus, we had to bring in some spe­cial effects work, which included using a hose to sim­u­late a pee stream. After a solid hour of shoot­ing we got all of the nec­es­sary footage, strung it together in a half an hour, and we were done with our com­mer­cial. While we were proud of the final result and con­fi­dent that it would win, the com­mer­cial did have some bla­tant flaws that we didn’t think the Coke com­pany would appre­ci­ate. We thought that pee­ing on a Pepsi sequence was fine, but the biggest issue was the fact that our com­mer­cial didn’t take place in any one of Coke’s four ridicu­lous loca­tions. Thus, we decided to make another com­mer­cial just to be on the safe side.

Our sec­ond Coke com­mer­cial involved Thomas and his girl­friend, Lau­ren, watch­ing the movies at home. At first, Thomas and Lau­ren are awk­wardly watch­ing the movie, Thomas tries to make a few moves, but Lau­ren shuts him down. Then Thomas drinks a Coke, Lau­ren smells it, and bam they begin to make out. The idea was pretty good, it was a funny, appealed to a lot of peo­ple, and it incor­po­rated one of Coke’s four locations.We shot for about half an hour, put the footage together, and quickly sub­mit­ted both com­mer­cials to the con­test just before the deadline.

All in all, I think we had a very suc­cess­ful day. I found that film­ing com­mer­cials  is a lot eas­ier than film­ing a whole movie, they’re shorter, sim­pler, and often eas­ier to do a qual­ity job on, and yet they still develop the fun­da­men­tal skill-sets needed to make suc­cess­ful movies. In other words, if one is hard pressed for time, and wants to become a film­maker, they should make as many com­mer­cials as they pos­si­bly can. We lit­er­ally spent about five hours total mak­ing three com­mer­cials, which isn’t bad con­sid­er­ing that shoot­ing a scene for some of our movies can take a whole day. The hard­est part about mak­ing these com­mer­cials was the fact that we had trou­ble com­ing up with the ideas for them, which isn’t bad at all con­sid­er­ing that we were start­ing cold turkey.

Big props to every­one that was involved with mak­ing these. Thomas and Kevin were help­ful and a plea­sure to work with. Lau­ren was very pro­fes­sional, espe­cially for a female. She was prompt, polite, and didn’t mind mak­ing out with Thomas a few times on cam­era, even though it was incred­i­bly awk­ward for both of them. I really appre­ci­ated this con­sid­er­ing the “I can’t spit Martinelli’s out of my mouth with­out get­ting sick” or the “I’m tak­ing an emer­gency trip to Mex­ico” excuses that females have pre­sented to me when mak­ing movies. Mike Busch also gets credit for com­ing up with the funny idea for our first com­mer­cial. All in all, I’m proud of what we did with just a few hours of effort, for a lot of peo­ple this may look like crap, but I actu­ally think it’s a tes­ta­ment to our effi­ciency and improv­ing effec­tive­ness at cre­at­ing films.

Oh and for some rea­son, peo­ple absolutely loved our decathlon com­mer­cial, even though I per­son­ally think it sucked. Just goes to show that some­times peo­ple either have ridicu­lously high expec­ta­tions, or none at all.